Benefits of App over a Website
Creating an app for your business can improve your marketing reach and provide a unique channel to get new customers or engage with existing ones and provide a personalized experience.
To be successful, you must constantly evolve. To do this, you need to use new technologies various innovations that allow you to be more efficient. It is important to create and launch mobile software to promote a project, which we will discuss below.
Growth in the Number of Mobile Device Users
The popularity of mobile Internet is growing from year to year. Traffic from these devices has long exceeded the number of PC followers. Active development and the emergence of new online technologies provide great benefits for companies, including small ones.
App Ideal for Phone or Tablet
Those sites that are not currently developed for a mobile product or are not adapted for them immediately lose because viewing everything on a small screen is inconvenient. But the program was originally designed so that all the most important things fit on a small screen. The information is easy to read by a person. Taking into account convenience, navigation, and many functions, software for a smartphone is being developed. They are push notifications, calls, geolocation. These functions are typical only for pocket devices.
Constant Contact with Your Customers
The advantage of a program is that it is installed by users who are already interested in your products. You will post information about these products, offer promotions and discounts, and special offers for them. After installing the mobile product, your website icon will always be on the main screen of the enjoyer’s gadget. It is another advertising ploy. The buyer only needs to “tap” on the screen to access your goods and services and buy them.
The app is next to your clients 24 hours a day, and it is important to properly set up push notifications and their segmentation in order to communicate with different user groups. The people who have installed the app are your target audience. However, constantly spamming is also not worth it. It would help if you chose the moment when something very important happens in the device.
Customer Engagement
With mobile software, you can actively engage buyers in your business. They can participate in promotions, discounts, use loyalty programs. You can gamify your project and engage people with game elements. Also, using these options, you can receive feedback learn about the work of a particular service, about how user interest has changed.
Business Performance Monitoring
You have the opportunity to clearly track e-commerce:
- Collect information about purchased products.
- Their cost.
- Quantity.
You get all the information in real-time, track the performance indicators for costs and sales and for each division of your holding.
Data Security
You allow the secure transfer of corporate data between employees if the latter complies with the security policy, which allows them to work remotely. For example, a retail bank sends its data to loan agents, who find it very convenient to have the data at hand in the program. Thus, the mobile design is a secure data exchange channel.
System for Clients
Mobile products are created primarily for interaction with purchasers. They allow:
- inform they about the location of offices and points of sale;
- advise about the possibility of purchasing products;
- notify about promotions and discounts, as well as special offers.
The set of functions depends on the needs of customers. They are designed to solve problems quickly.
Key Reasons to Convert Website into App
1. Higher Conversion Rates than Sites
We live in a mobile world. There are four billion unique users in the world.
More than 52% of all Internet traffic is on mobile devices. Studies show that software for them has a 157% higher conversion rate than the web. This statement is true for all business sectors.
2. Better Personalization
The individual approach leads to conversions, which is true whether the consumer is shopping in a store, online, or from any device. This simplifies the collection of additional information about users in real-time and allows you to determine:
- interests;
- behavior;
- location;
- demographics.
You can suggest products or services to users based on their online behavior or purchase history.
The app makes things easier for you because each unique visitor can have a profile with their account settings. You can also use it to directly ask your customers what they want.
3. Ease of Communication with Customers
Communication is another key element that drives conversions.
With the mobile software, you have the freedom and flexibility to connect with users at any time via push notifications. Push notifications are vastly superior to email communication.
70% of people find them useful, and 40% of users use them within an hour of receiving them. These messages have a 7x higher engagement rate than emails.
The only way to communicate with users using notifications is through a smartphone.
4. Ability to Use Software Functionality
Since applications are installed directly on the device, this gives you access to features such as:
- GPS;
- camera;
- contact lists;
- compass.
5. Have Offline Access
Many programs may require an internet connection to perform certain tasks. However, they still provide a lot of functionality when users are offline.
6. Increase Audience Engagement and Retention
Soft also makes client retention easier. Features like a loyalty program or referral program encourage people to stay active on your web product.
7. Better Brand Promotion
On a mobile website, people only see your brand when they visit your site. How often does this happen? And how long does it take? If you’re lucky, someone might visit your site once a week and stay there for a few minutes per session.
People use their devices every day. They will see your brand name and logo on their screen all the time. It gives them more incentive to open your app and increase conversions.
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8. Payment Optimization
Applications are designed for payments. In many cases, ordering takes place in a matter of seconds. You won’t get this benefit on mobile Internet. The person can add the product to the shopping cart and complete the checkout with one click.
All billing and shipping information will already be stored in the account. By reducing clicks during the checkout process, conversions will increase dramatically.
Thus, using an app is a great way to increase conversions. Many business representatives are still hesitant to conquer the smartphone space, thinking it is too expensive. This is not the case. Now you can convert website to app for a quite adequate amount of funds.