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Before submitting your site to search engines you should make sure that your meta-tags have all the information you want for your users to search, see and click. Doing your meta-tags right will make your site easier to be found through search engines. And improve your rank in the search results. If you want your site to have a high rank in search engines, you need to choose most relevant keywords or keyphrases and use that keyphrase in all the meta-tags as well as in the content of the page. If you use it in the title and not in the description then it won't bring desirable results, so the important thing is to use these keyphrases consistently. Question is how about if people don't search by these keywords? Then your site obviously won't make a high rank in search results. Thus it is important that you choose the right keyphrases which is most relevant to your websites content, which when people search make your site one of the top websites.
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"The key strategy is to use
one particular keyword in your title tags, description tags, keywords
tags, keyphrases tags and in the upper portion of your page itself.
For example in our example we will concentrate on the Muhammad
Ali Boxer keyword throughout this
article."
1. The Title Tag
Title tags look like this <TITLE></TITLE>. My suggestion
is don't be restricted to your Website Name inside your title
tags, for example if your page is about Muhammad Ali as our chosen
example, don't just make a title called
<TITLE>Muhammad Ali</TITLE>.
You can add more of your keywords <TITLE>Muhammad
Ali - The Greatest Boxer in
History.</TITLE>
This will not only improve your search rank but it will make
your page title easier to understand. Why do you think it should
increase your search rank, because if somebody is searching for
Muhammad Ali Boxer then your site
would be higher than a site which has only Muhammad Ali as a title.
That is why try to include as many keywords as possible in the
title tags, size of your title tag should not exceed 60 characters.
2. The Description Tag
Description tag allows you to enter your own description of the
page, this description will be used in the search results. Description
tag should include some of your keywords, in our case it should
include Muhammad Ali Boxer keyword.
Description tag should not be more than 200 characters.
<meta name="description" content="Muhammad
Ali - The Greatest Boxer in
History. This page has all the information about Muhaammad Ali.
His Biography, Photos, Discussion Forum and Chat.">
3. The Keyword Tag
Keyword tag allows you to define your page with keywords usually
seperated by commas. It should include important keywords to your
website and it's content. For our case it should for sure include
Muhammad Ali and
Boxer. Keyword meta-tags should not exceed 1000 characters.
<meta name="keywords" content="Muhammad,
Ali, Boxer, Cassius, Clay,
Greatest, Boxer, Black, American, Muslim">
4. The Keyphrase Tag
Difference between keyword and keyphrase is that keyword should
be only one word, whereas keyphrase can be more than one word.
As you see below we have incluced our keyphrase Muhammad
Ali Boxer as one key-phrase.
<meta name="keyphrases" content="Muhammad
Ali Boxer, Cassius Clay, Greatest
Boxer, Black American, Muslim">
So our full meta-tags now looks like this.
<TITLE>Muhammad Ali
- The Greatest Boxer in History.</TITLE>
<meta name="description" content="Muhammad
Ali - The Greatest Boxer in History.
This page has all the information about Muhaammad Ali.
His Biography, Photos, Discussion Forum and Chat.">
<meta name="keywords" content="Muhammad,
Ali, Boxer, Cassius, Clay, Greatest,
Boxer, Black, American, Muslim">
<meta name="keyphrases" content="Muhammad
Ali Boxer,
Cassius Clay, Greatest Boxer, Black American, Muslim">
Each meta tag includes our three keyphrases
Muhammad Ali Boxer.
5. Your keyphrase in the upper
portion of your page
Your keyphrase should appear at least once in the upper portion
of you page, click
here to see the example. As you see the title of tha
page is "Muhammad Ali - The
Greatest Boxer in History" which
includes all three keywords ( Muhammad, Ali, and Boxer ). Search
engines will try to match the meta-tags with the content of the
page. So it is a good practice to put your keyphrases in the upper
portion of your page. Thus making it easier for search engines
to capture the keyword from the content.
6. Naming your pages
Naming your pages with relevant words will help the user to understand
what this page contains and make a desicion before he/she clicks.
For example user would likely to click on the page with a name
muhammad_ali_boxer.html rather than
page0002.html
7. Links does matter
Number of pages that are linking to you does matter in the search
results. If many sites are linking to your page search engine
will places more importance to your page rather than others'.
Because it will think since many websites are linking to this
page it should be a good website. So make some link exchanges
inside your website with other websites.
Now you are ready to submit your website to Search Engines. Give
some time for Search Engines to list your website, at least 2
weeks.
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